THE HINCHLIFFE CREST
Keeping Up Appearances
Back in 1999, at the start of a period of self inflicted financial turmoil that saw the club evicted from Boothferry Park, players go without pay and the taxman issuing High Court winding-up orders over unpaid VAT, the board saw fit to pay a few grand for an unneeded rebranding exercise. At the behest of vice president Stephen Hinchliffe, (a man disqualified from being a company director by the DTI and later convicted of fraud and jailed for two years) his nepotistically-appointed son James Hinchliffe was tasked to design a new crest. It was an utter abomination.
At the top of a shield was a crudely illustrated Humber Bridge that had three giant coronets hovering ominously, Damocles sword like, over the span. Underneath, inside the escutcheon, was an owl with a goatee beard rendered in iron filings, or maybe it was a clipart crab with a circumcised penis for a nose, or maybe, just maybe, it was a tigers head. It was supposed to be, but it sure didn’t look like one.
Thankfully, that design, which first appeared in a programme in March 1999 and inspired indignant protest, never graced the players’ kit. A hastily redrawn version was used on the Avec strips for 1999-2000 and 2000-2001, and though it was a little bit better, it was awful nonetheless, retaining the nose that looked startlingly phallic.
Adam Pearson sought to erase any trace of the ‘Sheffield Stealers’ reign when he brought the club out of administration in 2001 and heroically commissioned a new primary logo that contained the old, beloved tigers head design that had adorned City shirts between 1978 and 1999. Every now and then, however, the Hinchliffe crest is unwittingly used by a lax page editor in the national press, and the Tiger Nation is forcibly reminded of the time our club’s logo was, depending on your perspective, a bearded owl or a cock-nosed crab.