1. The events of the last week have illuminated an inescapable truth. For all of Assem Allam’s claims that he was touched by the gratitude he was shown after buying the club and following promotion, he simply doesn’t have any regard for what Hull City fans think.
2. If he did, there would have been some fan consultation about a potential rebrand. Is that not precisely the sort of thing the FLAG was created for? Instead this was done in an underhand way, with an unannounced company name change and a phased implementation of a new name. Unacceptable, and not just to us, but to the Premier League too, who said there must be fan consultation before a name change is approved. We weren’t just not consulted, the club flagrantly lied to us about the change. “It’s just the business side of the club that’s changing”, that statement sounds pretty hollow now doesn’t it?
3. We’re slightly baffled by the notion held by some (including Tom Courtenay) that the Allams have a right to change the name, because they’ve saved the club and spend a significant sum of money. How does that work exactly? The Allams aren’t the first to save us, and they’re unlikely to be the last owners who’ll put money in, so does every owner have the right to rebrand the club? If not, why are the Allams given special dispensation by some to not respect the club’s identity and history? Our club has changed hands 6 times in the last 16 years, which illustrates that owners come and go, they are just temporary custodians of the club, it’s the supporters who remain, and their opinions and feelings should matter.
4. Assem Allam’s statement that City is a ‘lousy and common’ identity was simply callous, given that fans love that identity. We don’t sing “Tigers till I die”, we sing “City till I die.”
5. Predictably, ‘Hull City Tigers’ has taken a kicking in the media both nationally and internationally, which makes you question the ‘commercial sense’ of the move doesn’t it? Many media outlets, both local and national, have already signalled their intention to continue using our proper name, which makes a mockery of the plan. If the Hull Daily Mail and the BBC refuse to cooperate, then who on earth is going to spread this foolish concept?
6. Just how will the commercial benefits of a name change be quantified anyway? City’s income will rise exponentially this season simply because we’re in the Premier League, where TV revenue and exposure are far, far greater than in the Championship. Even if we secure sponsorship from a Far East company, that’s hardly conclusive, so have Everton, Aston Villa and Swansea, and they haven’t changed identity.
7. MD Nick Thompson’s credibility is now in tatters, given that his assertion that no team name change was planned has been shown to be a falsehood by the owners. If he only cares what his employers think of him then he won’t be troubled, but if he places any value at all on his stock with the ‘customers’ and the local media, he should be. One of his daughters referred to Hull City fans on social media as “arse scratching degenerates”, which makes you wonder if he shares that view. Top tip Nick, if you find fans saying you’ve told untruths offensive, then don’t tell untruths.
8. Obviously this cannot be taken lying down. We welcome all suggestions about what to do next. Assuming City haven’t registered their idiotic new name with the relevant footballing authorities, we have until next April to make them see sense.
9. Andy Dawson was given a fitting send off on Saturday, fitting because he is a bonafide City legend. It’s hard to see a player reaching the 10 year milestone with one club again given the mutable nature of the game currently, which makes Dawson’s service all the more praiseworthy.
10. It is nothing short of a tragedy that in the run up to one of the most exciting seasons in club history, the focus is on rebranding, but you can’t pin that on the fans. That responsibility lies squarely at the feet of our owners.